Privacy Policy

Here's the edited Privacy Policy reflecting your brand, Rue London:

Privacy Policy
Last Updated: 26/03/25

This Privacy Policy describes how Rue London (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from [insert website URL] (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources. The information that we collect and use varies depending on how you interact with us.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. This may include:

Information You Provide Directly:

  • Contact details (e.g., name, address, phone number, email address)

  • Order details (e.g., billing and shipping address, payment confirmation, purchase history)

  • Account details (e.g., username, password, security questions)

  • Customer support inquiries (e.g., messages you send to us)

Information Collected Automatically:

  • Device and browser information (e.g., IP address, operating system, device type)

  • Site interaction details (e.g., pages visited, time spent on the Site, referral sources)

  • Cookies and tracking technologies (for analytics, personalization, and marketing)

Information from Third Parties:

  • Payment processors (e.g., Shopify, PayPal, Stripe) collect payment details for processing transactions.

  • Marketing partners provide insights on customer interactions.

  • Social media platforms, if you engage with us via social media accounts.

How We Use Your Personal Information

We use your personal information for the following purposes:

  • Providing Products and Services: To process your orders, manage your account, facilitate returns, and deliver customer support.

  • Marketing and Advertising: To send promotional emails, display relevant ads, and personalize your shopping experience.

  • Security and Fraud Prevention: To protect against fraudulent transactions, unauthorized access, and other security threats.

  • Improving Our Services: To enhance the Site functionality, troubleshoot technical issues, and analyze trends.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience and tailor marketing efforts. You can manage your cookie preferences through your browser settings.

For more details on cookies used by Shopify, visit Shopify’s Cookie Policy.

How We Share Your Information

We may share your personal information in the following ways:

  • Service Providers: With vendors that help us run our business, such as payment processors, shipping providers, and customer support platforms.

  • Business and Marketing Partners: To help tailor advertising and promotional campaigns.

  • Legal Compliance: To comply with legal obligations, enforce our policies, or protect our rights.

  • Business Transfers: In case of a business sale, merger, or acquisition, your data may be transferred.

We do not sell or share your personal information for third-party advertising without your consent.

Your Rights and Choices

Depending on your location, you may have certain privacy rights, including:

  • Access & Correction: Request access to and correction of your personal data.

  • Deletion: Request deletion of your data, subject to legal obligations.

  • Marketing Preferences: Opt-out of promotional communications.

  • Cookies: Adjust cookie settings via your browser.

To exercise your rights, contact us at [your brand's email].

Security and Data Retention

We implement security measures to protect your personal data. However, no system is completely secure. We retain your data for as long as necessary to fulfill our services or comply with legal obligations.

Third-Party Links

Our Site may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their policies.

Children’s Privacy

Our Services are not intended for children under 16, and we do not knowingly collect personal information from them.

Contact Us

If you have questions about this Privacy Policy or your data, please contact us at:

Rue London
Email: ruelondonfashion@gmail.com

By using our Site, you agree to the terms outlined in this Privacy Policy.